These text marketing messages could notify customers about store hours, new product arrivals, special events, or simple holiday greetings. Alerts and NewsĪlerts and news keep your audience up-to-date with company and product information. They typically offer a dollar amount or percentage off full-price products or services or a promotional deal like “Buy One, Get One Free.” These messages should always be time-sensitive and include a strong call-to-action (CTA) that encourages recipients to visit your website. Discounts and Special Offersĭiscounts, sales, and promotions engage your audience with urgency. On-Demand text marketing isn’t based on subscriber activity. These are universal text messages sent to segments of your audience based on your marketing or promotional schedule, such as general discounts, company alerts, or holiday promotions. The first text marketing strategy is On-Demand Text. Let’s review some types of text marketing as categorized by two strategies below. There’s more to text marketing than simply sending messages. Depending on who you’re texting and what you’re asking them to do, the type of text marketing will vary. Not all text marketing messages are created equal. Texts - especially when they’re relevant and useful - feel less like an ad and more like service. Unlike banner ads or videos that can be ignored or skipped, text marketing has an almost 100% open rate. Text message marketing has unmatched immediacy. This helps drive relevance, urgency, and revenue. Look for a partner that can personalize your texts based on your audience’s behavior on your website. Text is a fantastic opportunity to interact with your customers in a highly-relevant, brand-specific way that matches your brand’s distinctive voice and style. Text message marketing lets eCommerce marketers speak in a consistent voice. Unlike display where consumer reach is dependent on your bid and competition, the price for text messages remains constant. Unlike channels like paid social, CPC, or display, Text is an owned channel: you own the data and the means of distribution.
Text message marketing offers a much higher ROI than most other channels. For consumers, it’s fast, efficient, and helps them get things done. For businesses, it’s one of the most effective ways to reach their customers and drive new sales. Why are eCommerce Marketers Embracing Text Marketing?
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Keep reading to learn how to get started with text marketing. This isn’t surprising, given that the average person responds to text messages within 90 seconds.įor business owners and marketers, text marketing presents a unique opportunity to reach your audience in real-time, through a channel that promises near-immediate attention and personal engagement. The use of text message marketing grew almost 200% between 20 and continues to rise in popularity and effectiveness.
And 80% of people use texting for business chat with clients, vendors, coworkers, and customers. Despite the rise in messaging apps like Facebook and WhatsApp, the vast majority of smartphone users (94%) still send texts. What are the benefits of text messaging marketing?Ĭell phones help us do nearly everything: shop, connect, navigate, entertain ourselves, and more.
So not surprisingly, phones are one of the best channels for reaching your customers with relevant, personalized messaging.
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In a world full of disruption and distractions, our phones are one of the few direct channels that can snag and keep our attention. Most teens today get their first smartphone at age 12. Mobile phones are how people connect with everything. Mine is right next to my computer (albeit face down so I can focus). Where’s your cell phone? I’ll bet it’s within easy reach.
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